Circulation Rate Base: 25,000.
Estimated Readers per Issue: 100,000
Published quarterly. First published in 1997.
ADVERTISING RATES 2004:
|
 |
One Time Rate |
Two Time Rate |
Four Time Rate |
| Full Page |
$2,400 |
$1,900 |
$1,600 |
| 1/2 Page |
$1,400 |
$1,100 |
$900 |
| 1/4 Page |
$950 |
$750 |
$600 |
| Inside Front Cover |
$2,800 |
$2,200 |
$1,800 |
| Inside Back Cover |
$2,600 |
$2,100 |
$1,700 |
| Back Cover |
$3,000 |
$2,500 |
$2,000 |
|
|
|
|
MECHANICAL SIZES: (Trim Size = 8.5" x 11")
|
| Non Bleed: |
WIDTH |
HEIGHT |
|
| Full Page |
7.167" |
9.642" |
|
| 1/2 Page |
7" |
4.5" |
|
| 1/4 Page |
3.375" |
4.625" |
|
Bleed: (These measurements include a .125" bleed) |
| Inside Front Cover |
8.75" |
11.25" |
|
| Inside Back Cover |
8.75" |
11.25" |
|
| Back Cover |
8.75" |
11.25" |
|
| Live matter needs to be kept within .125" from trim edge. |
MECHANICAL REQUIREMENTS:
Specifications:
Finished Size: 8.5" x 11"
Printed in color only
Binding: Saddle wire stitched
Line Screen: 150 maximum
Acceptable Material:
Four-color separations (film negatives) with accurate registration marks;
right reading, emulsion down, maximum density 280%; must be
accompanied by a color proof.
Unacceptable Material:
Photocopied ads or laser prints are not acceptable.
Publication Period:
Spring, Summer, Fall, Winter. Closing period for camera ready materials is four weeks preceding issue month. Publication months are January-March, April-June, July-September and October-December.
CONTRACT CONDITIONS:
- All insertion orders are accepted subject to provisions of the current rate card. The publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instructions which conflict with set policies.
- Orders are due on or before the ad reservation deadline. Orders must specifically state issues and space to be used. All verbal instructions regarding contracts, insertions, or changes of any kind are to be confirmed in writing by the advertiser.
- Publisher reserves the right to reject or cancel any advertisement which does not conform to the standards of Traveler's India.
- New accounts must prepay. Bills 30 days past due will be assessed a service charge of 1.5% per month. Terms of payment are net cash in U. S. dollars.
- 15% commission to recognized advertising agencies only.
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